.___________________________________________________________________________. |========================-==-..:.::. SOUNDz .::.:..-==-=====================| | ___________/_ _______ /\ |\/\/| _\___________ | : |_ /_ _( )_ \/ .---. _|____//> __ /\ _\ _| : . | __ / | |____ | |___\_ | /_____\ \ \/ \ __ | . ! | /___/_ | ___ | | | || \ | \/ |_ \ _\___\ | ! . | \ ! \ / | | | || \| \ | \ / | . <>!_______ \ / | | | || \ \ | |\ \ _______!<> ==\-----. \ \ \ | )_( || \ \ \| |_\ \ / .-----/zNr .==/\ /___\ |_ _| || \ \ \ /___\ /\dS! :=/ |'-------'/_________\! |\ \_________/ \= /____/\_________|===================='-\-'=\________|=====|_________/\____\ ___\/_______________________________/_\___________________________\/___ //// // // // // // // // // / \ \ \\ \\ \\ \\ \\ \\ \\ \\\\ /// // // // // // // // // / /\\ \ \\ \\ \\ \\ \\ \\ \\ \\\ /___/___/___/___/___/___/___/___/___/_//\\\_\___\___\___\___\___\___\___\___\ \\ \\ \\ \\ \\ \\ \\ \\ \\ \ \\_// / // // // // // // // // \\\ \\ \\ \\ \\ \\ \\ \\ \\ \ \\/ / // // // // // // // /// \\\___\___\___\___\___\___\___\___\___\ \ /___/___/___/___/___/___/___/___/// . ------------------------------------\ /-------------------------------- . : \ : | / \ | | | | | | R E L E A S E D E T A I L S >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> | | ----------------------------- <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< | | | | Bei_Ru-Custom_Made_Life-WEB-2020-SOUNDz | | --------------------------------------------------------------------- | | | | Artist______________ Bei Ru | | Title_______________ Custom Made Life | | Label_______________ Musa Ler Music | | Genre_______________ Hip-Hop | | Year________________ 2020 | | Release Date________ 2020-11-17 | | Street Date_________ 2020-10-16 | | Source______________ WEB | | Encoder_____________ MP3 / LAME | | Quality_____________ CBR 320kbps 44.1kHz | | Size________________ 101.6MiB | | Playtime____________ 0:43:50 | | URL_________________ https://amazon.com/dp/B08L47846S/ | | | | | | 01. Free Design 00:44 | | 02. Anahid 03:55 | | 03. It's Hard To Say Goodbye If You Don't Leave 03:02 | | 04. How To Let Go Of Bad Vibes (feat. Seven Davis Jr.) 04:15 | | 05. Day Drunk 03:48 | | 06. Tea Circle (feat. Jimetta Rose) 03:25 | | 07. My Whole Life Thru 02:59 | | 08. Manolo's Theme (feat. Roc Marciano) 03:05 | | 09. OMW 03:16 | | 10. Dream Blvd (feat. Old Man Saxon) 02:04 | | 11. Pink Cookies 02:39 | | 12. Day Dreaming (feat. Peyton) 02:43 | | 13. SWIM 05:00 | | 14. Ultraviolet Violent (feat. Sebu & Blu) [Bonus Track] 02:56 | | | | | | R E L E A S E N O T E S >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> | | ------------------------- <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< | | | | | | "Once I get into something, I get obsessed with it," says Bei Ru. If | | you've followed the Los Angeles-based producer and musician's career, | | you've already heard some of those obsessions, from the lost gems of | | '60s and '70s Armenian music that comprised his debut album Little | | Armenia (L.A.) to the drink that inspired his last album, Pomegranate | | Juice. For his latest album, Custom Made Life, Bei Ru has zeroed in | | on another obsession: singing. | | | | Bei Ru is known for making beat-heavy tunes that draw influence from | | jazz, soul, psych, and Armenian and pan-Middle Eastern sounds. It's | | music that's primarily instrumental, aside from a few vocal samples | | here and there. On a lark, Bei Ru made some vocal tracks for himself | | with no intention of releasing them. But when he shared them with a | | few friends, they encouraged him to continue down that path. "It | | became this wave, and I had to keep going and going and going," he | | says. Ultimately, Bei Ru's voice became a tool not just for making | | music but also for helping him process difficult emotions. Enter | | "Anahid," a Custom Made Life track Bei Ru wrote for his late mother: | | "It was a really difficult song to write and sing and record, but it | | became this cathartic thing," he says. "It was one of those things | | where I didn't full-on deal with it, I guess, so it came back when I | | started to work on the song." | | | | Bei Ru first made waves with his 2010 debut Little Armenia (L.A.). | | Composed with samples culled from vintage Armenian music and | | influenced by Los Angeles' underground hip-hop scene, it was a love | | letter to both his heritage and his hometown. "Little Armenia began | | as this passion project of years and years of making beats out of | | records that my parents had lying around-which happened to be | | Armenian records-that culminated into this project," says Bei Ru, who | | was born in Los Angeles to ethnic Armenian parents from Lebanon. "No | | one has displayed Armenian music in a way like this that's really | | digestible for younger people and, also, people who aren't | | Armenian." | | | | The album gained cult popularity, introducing listeners ("Armenian | | people included," Bei Ru adds) to music that might not have otherwise | | heard. "Not too many people were even aware of this type of music | | existing and, since you can't find these records on Spotify or iTunes | | or whatever, it was almost like they would just disappear into | | obscurity," he explains. "It was an honor to be the conduit to be | | able to let that music out there into the world." | | | | Four years later, he followed up Little Armenia (L.A.) with Saturday | | Night at the Magic Lamp. A more electronic-oriented, | | dancefloor-friendly album than its predecessor; it gave Bei Ru the | | boost he needed to tour internationally. In Kuwait, he had the chance | | to play the first electronic music festival in the country. "The | | crowds were so accepting and people were so kind and it gave me this | | broader sense of how big this music really is," he recalls. "It | | opened my eyes to how we're part of this collective consciousness and | | how far the music reaches." | | | | His experiences on tour would go on to influence his future music, | | notably Pomegranate Juice. The first time he had fresh-squeezed | | pomegranate juice was during a stop in Jordan. "It was the most | | incredible thing that I've ever tasted," he says. "Ever since then, | | I've been searching for fresh-squeezed pomegranate juice in L.A." | | Pomegranate Juice was also intended as an "appetizer," with concise | | songs setting the table before the release of Custom Made Life. | | | | In between Saturday Night at the Magic Lamp and Pomegranate Juice, he | | released L.A. ZOOO in 2016. At around the same time, his mother died. | | "The tone of the album doesn't reflect that at all. It's probably the | | most fun album I think that I've ever done," he says. The loss had a | | profound impact on his music as a result: "I think that I got to this | | point where I was really depressed after my mom passed, and it took a | | long time to get back into music and back into enjoying it," he | | concludes. | | | | In addition to singing himself on Custom Made Life, Bei Ru also | | brought in collaborators including Roc Marciano, Seven Davis Jr., Old | | Man Saxon, Jimetta Rose, and Peyton. The album's first single, | | "Ultraviolet Violent," features vocals from L.A.-based rapper Blu and | | Bei Ru's old pal Sebu Simonian, best known as a singer for the group | | Capital Cities. The two knew each other early in their music careers; | | when Bei Ru was part of a hip-hop group and Simonian was in another | | band, they played shows together. Bei Ru has also recorded at | | Simonian's studio. "We've talked about doing some sort of | | collaboration for years, but timing didn't work out," he says. | | Eventually, though, Bei Ru sent him a beat, and Simonian wrote a | | "rough draft demo" based on it. "The first time I heard it, it gave | | me goosebumps," he says. It's also, possibly, the most pop song that | | Bei Ru has released. | | | | Overall, with Custom Made Life Bei Ru had wanted to cohesively | | incorporate the breadth of his influences. "I think that I was able | | to do that to the best of my abilities," he says. "I think it all | | fits under the umbrella of the kind of sound that I've been | | cultivating over the years." | | | | All songs produced and mixed by Bei Ru for Musa Ler Music. | | | | | | YOU KNOW YOU HAVE TO BUY THIS SHIT IF YOU LIKE IT RIGHT?! | | | | | | . . | | |\/\/| | | |____| | |------------------------------=---=-======-=---=-------------------------| |===/\===============================SOUNDz==========================/\===| '--/__\--------------------------=-2013-2020-=----------------------/__\--'